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Will be shipped from US. Brand new copy.
- Sales Rank: #863502 in Books
- Published on: 1994
- Binding: Paperback
Most helpful customer reviews
10 of 10 people found the following review helpful.
Great book for anyone planning to start a business
By Rhonda
This is a great book for anyone considering starting a business. It takes you step by step through the various things that need to be considered; target market, competition, funding, fixed and variable costs, marketing, etc. Very comprehensive with charts and exercises to help determine if the business idea is valid in the area and with the target market planned. This book will help you make a decision based on research and the likelihood of success for the business being considered. You will determine strengths and weaknesses, opportunities, and threats to success for the planned product or service and your chosen market. This book and the tools within can save a lot of time, money, and potential failure for those willing to invest the time and effort to use it wisely.
2 of 2 people found the following review helpful.
Great book for startups
By JL
I really liked this book. I have bought many Business Plans books and I must say that I keep going back to this one for reference. The business plan is there, half for the person or entity that you are pitching to, but the other half is actually for you and your team. This book does a thorough job of covering all aspects of the business including marketing, brand, financials (I even bought the financial software tool from the author's website. I highly recommend that tool too.), executive summary, etc. It has great templates for you to follow. The templates did not do much for me because I already had many of it built, but if you are starting from scratch, the templates will save you tons of time. If you are looking to startup a business and do not want to pay high dollars to work with a consultant on the business plan, I say this is a great book (maybe even the BEST book) to start.
3 of 3 people found the following review helpful.
Good textbook even if you aren't in school
By gag gifter
This was recommended by a business colleague. It is a textbook, but the way its written is easy to read. Anyone who is interested in business and wants to read about other well known business names, this book is a great read. It also has sample pages to practice with. It's nice to read and learn about top companies from a growing business perspective.
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