Sabtu, 28 Februari 2015

[X169.Ebook] Download Ebook Tapis Volant 2 - Student BookFrom THOMSON LEARNING

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  • Sales Rank: #6609289 in Books
  • Published on: 2012
  • Binding: Paperback
  • 159 pages

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0 of 0 people found the following review helpful.
Review of Tapis Volant 2 by a French teacher
By N. Griffin-appadoo
Great for bright students, a challenging and rigorous textbook.

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Kamis, 26 Februari 2015

[N386.Ebook] PDF Download The Tortugas Gambit: A Dallas Kincade Novel Book 4 (The Dallas Kincade Series), by L. Lee Watkins

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The Tortugas Gambit: A Dallas Kincade Novel Book 4 (The Dallas Kincade Series), by L. Lee Watkins

In this prequel to the Key West Collusion, Dallas is shocked when his long time in-town squeeze, Marti Coggins, decides to move on. A call from an old friend with the offer of a partnership in a very lucrative endeavor prompts Dallas to pull up stakes in Miami and move to Key West. A dangerous treasure hunt and the development of a new personal relationship highlights this exciting adventure for Dallas and The Demon in the Keys and The Dry Tortugas.

  • Sales Rank: #70288 in eBooks
  • Published on: 2015-06-03
  • Released on: 2015-06-03
  • Format: Kindle eBook

About the Author
L. Lee Watkins is a great fan of the adventure and mystery series genre. Lee's character, Dallas Kincade, carries on the tradition of the flawed but heroic defender of the defenseless and the dispenser of appropriate street justice to all who deserve it. Lee and his wife, Ellen, live in Lakeland, Florida.

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1 of 1 people found the following review helpful.
Another great Dallas Kincade caper in a great setting.
By Nikki G Dvorak
I was eager to find out what awaited our hero in this next book in the series and L. Lee Watkins didn't let us down. For those who have read the series so far, you'll enjoy the surprise twist to his love life. It was a well told story that moved at a swift pace. Good characters and dialog made this another great addition to the Dallas Kincade saga. I read the teaser for the next book and can hardly wait to see what happens next!

1 of 1 people found the following review helpful.
I enjoyed reading about the latest adventures of Dallas
By St Stephen
I enjoyed reading about the latest adventures of Dallas. Imaginative premise, good interplay between the characters. As the plot thickens one can hardly wait to see what's behind the next turn. One thing is certain there will be a surprise. A fun and entertaining adventure novel that transports you to a tropical setting, makes you feel like you are part of the crew and at the end wish you could partake in the spoils.

1 of 1 people found the following review helpful.
Another Great Adventure
By Barney R
I fell in love with this author once reading the fist Dallas Kincade novel. Each one has been a delight to read and get to know the character and his inner self.

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Kamis, 19 Februari 2015

[F686.Ebook] Ebook Download Running with Turtles, by Bill Wilson

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Running with Turtles, by Bill Wilson

The natural habitat of turtles is on the ground or in the water. A turtle on a fence post elicits a question, “How did it get there?” The story goes that a famous author once said, “Anytime you see a turtle on top of a fence post, you know he had some help.” Our personal story would be incomplete without the stories of others we have met at the many intersections of life who have impacted and influenced us. Running with Turtles details the stories of many biblical characters who were placed on a fence post and demonstrated that they belonged there—above the other turtles that walked below. Their prominence was made possible by their commitment to a higher purpose that was motivated by a higher law—the law of love. You were born to be a leader, but your effectiveness lies in direct proportion to: * Your Passion * Your Commitment * Your Gifting * Your Motivation * Your Experiences * Your Perseverance A leader is not born in a day, but in the fire—tried in the battle and proven in the tests of life. Along the way, there are always those who will be there to enable and encourage you on to the finish line.

  • Sales Rank: #1425060 in Books
  • Published on: 2014-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .51" w x 6.00" l, .79 pounds
  • Binding: Paperback
  • 224 pages

About the Author
BILL WILSON is the Founder and Senior Pastor of Metro Ministries, the largest Sunday School in the world and an international Christian humanitarian organization with headquarters in Brooklyn, NY. Metro Ministries reaches over 40,000 inner city children and their families every week in New York City and around the world. Based on his principle that “it is easier to build boys and girls than to repair men and women,” this successful, relationship-centered pattern is currently recognized as one of the top ten influential ministries having the greatest impact around the world today!

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0 of 0 people found the following review helpful.
Bill Wilson`s Best Book
By Dan Laughhunn
Bill Wilson has written 5 books and this is his best. His knowledge of the Scriptures is amazing. He can show you principles that are clearly taught in the Bible, but you have never seen them before. He has lived a life of integrity, while ministering all over the world. There are not many people like him. He is the genuine article. If you enjoy hearing the truth, this is your book.

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Selasa, 17 Februari 2015

[C478.Ebook] PDF Ebook La France contemporaine (World Languages), by William Edmiston, Annie Dumenil

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La France contemporaine (World Languages), by William Edmiston, Annie Dumenil

Immerse yourself in the France of today with LA FRANCE CONTEMPORAINE. The text will improve your understanding of the Francophone world and your communication in French, using up-to-date information on the political, social, technological, economic, and rich cultural forces that affect this fascinating country and its people. End-of-chapter comprehension and discussion activities, sample quizzes, and an integrated companion website help you master the material and fully appreciate everything that makes France French.

  • Sales Rank: #487551 in Books
  • Published on: 2015-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 6.30" l, .0 pounds
  • Binding: Paperback
  • 336 pages

About the Author
Dr. Edmiston, now retired, is a specialist in eighteenth-century French literature. He has published books on Diderot, the French novel, and Sade. For 32 years, he taught an advanced undergraduate/graduate course on contemporary France.

Dr. Dumenil is a retired professor of French linguistics (phonetics and phonology). She has published articles on French phonology, authored a French phonetics textbook, and coauthored two other textbooks.

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0 of 0 people found the following review helpful.
Five Stars
By Reader
Good book at better price than college bookstore

1 of 2 people found the following review helpful.
I liked it. It is all in french
By Sierra
We used this for French class. I liked it. It is all in french, though. All culture

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Senin, 16 Februari 2015

[L646.Ebook] Ebook Download Social Stratification, The Forms and Functions of Inequality (Foundations of Modern Sociology Series), by Melvin M. Tumin

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A brief, but comprehensive text, ideal as a core text or supplement in both undergraduate and graduate courses. Foundations of Modern Sociology Series.

  • Sales Rank: #11572598 in Books
  • Published on: 1967
  • Number of items: 1
  • Binding: Hardcover
  • 118 pages

From the Publisher
A brief, but comprehensive text, ideal as a core text or supplement in both undergraduate and graduate courses. Foundations of Modern Sociology Series.

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Minggu, 15 Februari 2015

[V705.Ebook] Free Ebook Enzinger and Weiss's Soft Tissue Tumors, by Sharon W. Weiss MD, Andrew L. Folpe MD

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Enzinger and Weiss's Soft Tissue Tumors, by Sharon W. Weiss MD, Andrew L. Folpe MD

Here's the fourth edition of the leading clinical reference on tumors of the muscle, fat and connective tissue, completely revised and expanded to reflect the latest developments and understanding of the field. Organized according to the most recent classification scheme, it offers outstanding coverage of pathology, prognostic variables, and modes of therapy. Features new chapters on immunohistochemistry and cytopathology and extensively revised chapters on molecular biology, genetics, and cytogenetics. "The greatest strengths of the book are the comprehensive coverage, profuse illustrations, and clarity of the writing...the definitive work that every pathologist will consult." *Dermatopathology: Practical and Conceptual, review of previous edition

  • Sales Rank: #3789116 in Books
  • Published on: 2001-05-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 2.72" h x 8.81" w x 11.36" l,
  • Binding: Hardcover
  • 1632 pages

About the Author
Sharon W. Weiss, MD, Professor and Vice Chair, Director of Anatomic Pathology, Department of Pathology and Laboratory Medicine, Emory University School of Medicine, Atlanta, Ga; John R. Goldblum, MD, Department of Anatomic Pathology, The Cleveland Clinic Foundation, Cleveland, OH

Most helpful customer reviews

4 of 5 people found the following review helpful.
The best soft tissue resource for pathologists
By Amazon Customer
This is "the" source for soft tissue tumors for residents and staff alike. The descriptions are concise, and the organization of chapters is good. This book is well-written and never dry (well...it's as un-dry as a medical textbook on tumors can be). This is an outstanding source for soft tissue neoplasms. I recommend this book highly. I read certain parts of it for my Pathology boards, which I passed, and give partial credit to this book for my success. This book is really good. However, if you're on a budget, you should definitely consider the WHO Soft Tissue book. It's got the same material but is a LOT cheaper. You will not miss out on anything if you get the WHO book. At some point, though, when your budget loosens up, you need to get this book.

3 of 5 people found the following review helpful.
Excellent book in surgical pathology
By A. F. SHERIF
This book, although apparently volimnous, represents the first book to be read as the first step on the journey of surgical pathology. It does illustrate some important issue with regard the basic facts within the surgical pathology realm. The reader will find that the majority of this book is in the form of excellent illustrating photographs (as must be in all surgical pathology textbooks) to the extent you will be somehow familiar with these tumors. The differential diagnosis section at each entity makes the reader to feel exactly as if in soft tissue pathology seminar. You will get more experience in examining any case even outside the field of soft tissue taking into account the patient age, tumor location, tumor edge, the histopathologic clues, and of course interpretation of immunohistochemical results. You will learn more about the value of electron microscopy with great ease even if you don't care about it.

2 of 3 people found the following review helpful.
Fantastic resource for soft tissue pathology for residents
By TUCSONMD
This book is very well-organized and the index is great. Although the size of the book is somewhat daunting - the quality of the photos and the many examples shown for each entity is phenomenal. In my mind, this book is really a soft tissue atlas with abundant text. The text is concise, but thorough and doesn't put you to sleep. I like this book better than the WHO book simply because each entity has numerous examples showing the various permutations and the pictures are color and half-page in size. Shop around, I found this book brand new for nearly half the price!

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Case Files Family Medicine, Fourth Edition, by Eugene Toy, Donald Briscoe, Bruce Britton, Joel John Heidelbaugh

This must-have fourth edition of top-selling Case Files: Family Medicine is reorganized by topic for easier learning during the clerkship, and is updated to reflect the latest guidelines on management of common conditions. 60 high-yield cases feature complete discussions, pearls, and USMLE-style review questions to help you excel in the clerkship and earn honors on the shelf-exam.

Features

  • Updated to reflect new guidelines for common conditions, including HTN and cholesterol management

  • 60 realistic family medicine cases with high-yield discussions aligned with the national family medicine clerkship curriculum

  • USMLE-style review questions and clinical pearls accompany each case

  • Primer on how to approach clinical problems and think like an experienced doctor

  • Sales Rank: #122167 in eBooks
  • Published on: 2016-02-22
  • Released on: 2016-02-22
  • Format: Kindle eBook

About the Author
Eugene C. Toy, MD is a dual certified family physician and ob/gyn. He is the John S. Dunn Senior Academic Chair and Program Director of the Obstetrics and Gynecology Residency Program; Vice Chair of Academic Affairs in the Department of Obstetrics and Gynecology at The Methodist Hospital--Houston; Clerkship Director and Assistant Clinical Professor in the Department of Obstetrics and Gynecology at The University of Texas--Houston Medical School (Houston, Texas). Donald A. Briscoe, MD is Director of the Family Medicine Residency Program sponsored by The Methodist Hospital in Houston, Texas. Bruce S. Britton, MD is Clinical Associate Professor and Family Medicine Clerkship Director at Eastern Virginia Medical School in Portsmouth, Virginia. Joel John Heidelbaugh, MD, FAAFP, FACG Associate Professor Departments of Family Medicine and Urology Ypsilanti Health Center Ypsilanti, Michigan

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great for PA school clinical year
By Amazon Customer
I am a PA student in my clinical year. I used this book almost exclusively to help prepare for my PAEA end of rotation exam. This book helped me to do very well on my EOR - much better than I was expecting or hoping for. The topics emphasized in this book were very similar to the topics emphasized on the exam and some of the practice questions were almost identical to exam questions. I would highly recommend this to any PA student - especially for clinicals and EOR exams.

0 of 0 people found the following review helpful.
Great!
By E. George
I think this book is great. A case based approach works better for me and it helps me retain more. I loved that that they had two table of contents organized by order in the book and by topic.

1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
very helpful for teaching students as well as preparing for shelf

See all 9 customer reviews...

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Selasa, 10 Februari 2015

[E510.Ebook] Free Ebook Stories for Parents, Children and Grandchildren - Volume 1, by Paulo Coelho

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Stories for Parents, Children and Grandchildren - Volume 1, by Paulo Coelho

“Stories for Parents, Children and Grandchildren” is a stroll through the universal traditions and legends, lulled by the unforgettable magic words “Once upon a time…” This book by Paulo Coelho contains joyful, amazing and dramatic stories for readers of all ages. Most of them recount traditional legends and tales from many cultures. Included are also stories inspired by the author’s personal experience and episodes from the lives of celebrated names, as means of reflection.

  • Published on: 2015-07-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .28" w x 8.50" l, .67 pounds
  • Binding: Paperback
  • 122 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
An interesting read
By A Curious Reader
This book is a beautiful collection of stories, particularly for those who are interested in the spiritual aspect of tales across many cultures. Coelho has nicely picked and added flavor to some of these stories that represent many cultures and sub-cultures, but have common themes and messages based on spirituality and wisdom. Even those who are not interested in religion may find it interesting, because there are several stories that contain a general view of spirituality and not limited to one specific worldview.

I read a translated version of this book in Persian/Farsi several years ago, but I liked to take a look at the English translation as well. Overall, a good read.

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Rabu, 04 Februari 2015

[I889.Ebook] Free Ebook Zak George's Dog Training Revolution: The Complete Guide to Raising the Perfect Pet with Love, by Zak George, Dina Roth Port

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Zak George's Dog Training Revolution: The Complete Guide to Raising the Perfect Pet with Love, by Zak George, Dina Roth Port

A REVOLUTIONARY WAY TO RAISE AND TRAIN YOUR DOG

Zak George is a new type of dog trainer. A dynamic YouTube star and Animal Planet personality with a fresh approach, Zak helps you tailor training to your dog’s unique traits and energy level—leading to quicker results and a much happier pet.
For the first time, Zak has distilled the information from his hundreds of videos and experience with thousands of dogs into this comprehensive guide that includes

·      Choosing the right pup for you
·      Housetraining and basic training
·      Handling biting, leash pulling, jumping up, barking, aggression, chewing, and other behavioral issues
·      Health care essentials like finding a vet and selecting the right food
·      Cool tricks, traveling tips, and activities to enjoy with your dog
·      Topics with corresponding videos on Zak’s YouTube channel so you can see his advice in action
 
Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and—most of all—fun!

  • Sales Rank: #4399 in Books
  • Published on: 2016-06-07
  • Released on: 2016-06-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .70" w x 5.50" l, .81 pounds
  • Binding: Paperback
  • 240 pages

Review
 “Zak George’s Dog Training Revolution is a must-read for dog lovers everywhere. It has a wealth of practical tips, tricks, and fun games that will enrich the lives of many dogs and their human companions.”
—DR. IAN DUNBAR, veterinarian, animal behaviorist, and founder of the Association of Professional Dog Trainers

About the Author
ZAK GEORGE has starred in Animal Planet's SuperFetch and BBC's Who Let the Dogs Out. His YouTube channel, Zak George's Dog Training Revolution, is the number one destination for dog training video content in the world.
 
DINA ROTH PORT is an award-winning author and freelance journalist whose work has appeared in publications including Glamour, Self, Prevention, and the Huffington Post.

Excerpt. © Reprinted by permission. All rights reserved.
INTRODUCTION

Few things in this world are more exciting and more memorable than welcoming a new dog into your life. The journey goes far beyond simply having a companion by your side. Dogs have much to teach us: They always live in the moment. They’re never spiteful, and they don’t hold grudges. Also, there’s just something about dogs’ loyalty and unconditional love that makes people crazy about them. 
   
That’s not to say that bringing a dog home doesn’t come with its challenges. You have a lot to teach your new pet so that you can live in harmony and have a long, rewarding relationship. Whether you are reading this book because you’ve just gotten a dog or because you want some fresh perspective on raising the one you already have, I promise you that you have come to the right place. 

Like many people, I have always adored dogs. I grew up with an adorable terrier mix named Raisin, and I learned that dogs are independent-minded beings who have a great capacity for love. 
 
As I got older, my love for dogs continued to grow. I was absolutely fascinated by them—I’d watch dog Frisbee competitions on TV and was blown away by their flips, leaps, and other tricks. I just couldn’t wrap my head around the idea that a dog and a person could communicate so well, and I really wanted to experience that. So in my twenties, I decided it was time to raise a dog on my own. Little did I know that my life was about to take a turn from average to amazing: that’s when I got Venus. 
 
Venus is a Border Collie, and from the minute I met her I was so impressed by her intelligence. I spent a lot of time training her and always made it fun. In turn, we became completely in tune with each other, and she seemed as obsessed with learning as I was with teaching. I found that there was virtually no limit to what she could do. In just a few days, she learned how to fake a limp by walking on three legs—total Hollywood style, really convincing. Then there’s my favorite trick I call “Superstar”—I’d lie on my back and Venus would balance on her hind legs on top of the soles of my feet. Next, I’d throw Frisbees to her, one after the other. She’d catch every one while maintaining her balance! However, while I know part of her success was due to the amount of time I dedicated to her, it was our bond that played an even bigger role. Venus showed me that when you prioritize your relationship with your dog, the teaching process becomes easy. 
   
When Venus was about ten months old, I decided to drop my real estate career and figure out how I could somehow make a living while teaching her. Of course this job didn’t exist, but I found something surprisingly close. By this point, Venus had won her first three Frisbee competitions, and I found out that a PetSmart near my house was looking for a dog trainer. I scheduled an interview and brought Venus and our three trophies as my resumé. Venus and I performed for the interviewer. I was hired on the spot. 
   
I enjoyed my time at PetSmart over the next few years—it gave me tons of experience. After that, I continued training and, in total, taught thousands of dogs and their families. I worked with all different breeds and mixed breeds and handled virtually every behavioral issue you can imagine. I also added two more Border Collies to my family—Alpha Centauri and Supernova—and eventually took a job with Stunt Dog Productions, performing with my three dogs nationwide. In 2006, I also launched my YouTube channel, now known as Zak George’s Dog Training Revolution, posting videos on how to teach dogs everything from “roll over” to how to stop them from jumping up. I quickly acquired more subscribers than any other dog trainer on YouTube, a status that holds today. Eventually, my success led to my starring on my first TV show, Animal Planet’s SuperFetch, on which I taught average people how to teach their dogs awesome tricks. Later, I produced and starred on a BBC show called Who Let the Dogs Out?, a talent search for Britain’s best young dog trainers. 
   
Throughout all of this experience, I showed people that by learning to connect with their dogs and have fun with them, they could teach them extraordinary things. However, I was also shocked by the scary amount of misinformation in the dog training world. I heard a lot of talk about how we have to be our dogs’ pack leaders and that we need to dominate them; otherwise they will attempt to be the “alpha.” I saw very well-known traditional trainers tell people that dogs are essentially wolves at heart and should be treated as such, even though the actual science tells a very different story. Dogs did descend from ancient wolves, but this next point is critical: for thousands of years, humans have specifically bred dogs for different skills, such as herding, retrieving, or simply for companionship. In other words, dogs have been bred to interact with people. Catering to the wolf ancestry rather than acknowledging this selective breeding ignores why the modern dog even exists, and any training method that teaches based on this old-fashioned line of thinking is fundamentally flawed. 

Unfortunately, traditional dog training, which relies heavily on dominance theory, often means punishment-based training. People are told to use force and intimidation to teach their dogs to be submissive. This has always bothered me, not just because it can be very unpleasant for the dog, but also because it focuses on making dogs act a certain way rather than encouraging them to want to do so. For instance, tools designed to cause discomfort to dogs in the name of teaching are commonplace today. I know that many of you reading this may have purchased these devices— such as metal collars, choke chains, and prong collars—in the past, but I also understand that you likely bought them under the advisement of an expert you trusted. I will offer you a better option—one that will teach your dog faster without the use of these tools or other harsh corrections, which do nothing to promote a bond between a person and a dog. 

My mission has become clear: to give people an alternative to the shallow, older ways of training dogs. I, along with other like-minded dog professionals, have set out to help raise the standards in dog training and show people that only through heartfelt communication, not domination, can they expect incredible results. And I’ve been overwhelmed by the response: today, over a decade into my career, I see more people embracing positive training methods than ever before. Meanwhile, the American Veterinary Society of Animal Behavior, the Association of Professional Dog Trainers, and countless professionals have come out against dominance theory, saying that it hinders training, harms relationships between humans and dogs, and actually can cause behavioral problems.1 I am proud that we all have helped to disrupt an industry headed down the wrong path. Together, we have truly been part of a Dog Training Revolution. 

Now this book will help you become a part of it, as it will teach you not only the most humane training techniques but also the most effective. It also takes into account that all dogs are different and will show you how to teach your dog. I’ll help you every step of the way. I’ll walk you through everything you need to know—from picking out your dog and housetraining to feeding, basic training, socialization, grooming, and health issues. This book includes a shopping list, a guide to dog-proofing your home, what to do in case of an emergency, and other checklists. I’ll also help troubleshoot common behavioral problems, such as excessive barking, chewing, nipping, and jumping, and even offer advice on the extra fun stuff, such as traveling, exercising with your dog, and cool tricks. And most important, every bit of advice I give works toward building such a strong bond between you and your dog that you’ll be astounded by what you can train her to do. After all, the person who can best train your dog is the person who knows her best— and that’s you. My job is simply to show you how. 

Think of this book as your trusty go-to guide. Keep it somewhere handy. Read it straight through or take a chapter at a time. Afterward, you can search the index for topics you need help with as they arise.

Most helpful customer reviews

23 of 23 people found the following review helpful.
After reading several books on Positive Dog Training I come to believe that Zak George is by far the best Dog Trainer I have eve
By Scott L. Garrett
For most my life I had dogs that follow my commands but it was out of fear. After reading several books on Positive Dog Training I come to believe that Zak George is by far the best Dog Trainer I have ever found. His new book has key training spots in the book that you can go to YouTube and see a video showing exactly what to do. I'm now reading it twice and highlighting. I'm a senior citizen and in 40 days I'll pick up my last puppy to raise. I'm getting a Dogo Argentino pup. I'm so excited to raise a dog with this great new way to train a dog. #zakgeorge Thank so much for this invaluable resorse I don't want raise another dog the old way. This is the only way to Train.

19 of 19 people found the following review helpful.
YOU MUST GET THIS BOOK!
By Rocket Jones
I've come across a lot of dog training books, but this one is the best one I've ever read! It's so comprehensive...it really covers everything you need to know, even health issues and socialization and grooming and tricks and traveling. It is also so clear and easy to follow...lots of bullet points and Q&As.

Zak George is one of a kind, and this book includes all the best from his videos. I HIGHLY recommend this book to anyone with a dog. It's really an excellent guide. I can't say enough good things about it! Just order it...you won't be disappointed!

14 of 15 people found the following review helpful.
Love the videos? Get the book!
By Kat K
I've been watching Zak George's YouTube videos with pen and paper, ready to take down notes to train my dog. Well, now I can nix the oen and paper!

This book reads just like Zak George's narration in his videos. You can almost hear his voice when you read the pages. Most of the content on training will seem familiar if you've been watching his YouTube clips, but having it on paperback where you can highlight and dog-ear will help you to remember the tips and tricks, which is a lot faster than watching the videos. Zak's book also covers more topics than what he covers on his channel.

This book really complements Zak George's YouTube channel. My suggestion is to watch his videos, read about the training in the book, spend time training your dog with what you've learned, and then rewatch those video clips to see how you faired.

See all 110 customer reviews...

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[S552.Ebook] Ebook Download Marketing Warfare, by Al Ries, Jack Trout

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Marketing Warfare, by Al Ries, Jack Trout

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

  • Sales Rank: #62733 in Books
  • Color: Multicolor
  • Published on: 1997-11-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .63" w x 5.50" l, .60 pounds
  • Binding: Paperback
  • 224 pages

From the Back Cover

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."­­Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."­­New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."­­USA Today

About the Author

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Only one CD-not whole book
By Summer
This was not the full audio book. It was only the intro . The item was one CD and only 50 minutes. Not exactly sure what happened but I do not feel that I received what was expected . I still want the whole book on audio, however I am afraid to purchase it again for fear the same thing will happen .

3 of 5 people found the following review helpful.
art of war in marketing
By J. Malnar
Think of this book as the "art of war" to use in marketing. Easy to read even if you are not very proficient in marketing and thinking strategies in marketing. Based on the current market situation, yours and your competitor's, it DOES matter which marketing strategy you use. One of the best books i have ever read. Ries/Trout fan.

12 of 15 people found the following review helpful.
The Markertplace is a Battlefield.. a great easy read.
By A Customer
The book looks at Marketing from a military perspective.
The book was largely influenced by the book "On War" by the retired Prussian general Karl von Clausewitz.
It basically outlines 4 broad Marketing Strategies which depend on your market position, the nature of your product and on the competition; viz, Offense, Defense, Flanking and guerrilla warfare.
"Marketing promises should be as vague as political ones. Otherwise you will erode the effectiveness of your forces", "Marketing battles are fought inside the mind. Inside your own mind and inside the mind of your prospects every day of the week.", "keep the forces concentrated in an overpowering mass. The fundamental idea. Always to be aimed at before all and as far as possible.", "The more helpless the situation, the more everything presses toward one single, desperate blow.", "Strategy and Timing are the Himalayas of Marketing. Everything else is the Catskills.", et cetera.

See all 73 customer reviews...

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