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• Sales Rank: #16984971 in Books
• Binding: Unknown Binding

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Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as ""targeting"" customers and ""outmaneuvering"" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.

Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are ""on purpose""; that collaboration, not competition, is required; and that businesses create their own ""clients from hell"".

• Sales Rank: #128706 in Books
• Brand: Brand: Berrett-Koehler Publishers
• Published on: 2001-10-15
• Original language: English
• Number of items: 1
• Dimensions: 9.26" h x .72" w x 6.12" l, .75 pounds
• Binding: Paperback
• 200 pages

Features

• ISBN13: 9781576751244
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.

Copyright 2001 Cahners Business Information, Inc.

Review
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller

"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001

"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,

"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,

"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author

From the Publisher
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons. "—C. Leslie Charles, author of Why Is Everyone So Cranky?

"The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."—Patty Walters, Senior Consultant, Management Consulting, Shell Services International

"Offers a unique and effective method. The results are a win-win for both client and sales professionals."—David E. Hernandez, National Accounts Manager, WorldCom, Inc.

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3 of 3 people found the following review helpful.
Great book!
By Amazon Customer
This book is full of incredible information about attracting the type of customers you want for your business. I was a bit skeptical at first because I have been taught for years that in order to grow your business you have to sell, sell, sell, and you have to compete with everybody else, and use all kinds of in-your-face tactics that I never really enjoyed, but this book works. Within 1 week after reading this book I signed up 2 new perfect clients - the kind of clients I had been wanting but never getting. I would highly recommend that you put any skepticism aside and read this book.

2 of 2 people found the following review helpful.
Get This Book ASAP!
By Ricky
In the middle of applying Tip #1, I got a new application from a new person who wants me to coach them for weight loss! I haven't had a new client in two weeks!

This book will teach you step by step how to apply the law of attraction in business with no fluff. It's how-to info mixed with real case studies.

Get it! It worked for me the first day!

0 of 0 people found the following review helpful.
I highly recommend this book
By Paul Burton
I recommend this to all my friends whether you use this book personally or for your business. I intend to refer to this book often, as I align myself to my perfect customers. My business will be perfect for me as I write my Strategic Synchronicity Plan and mission statement. Thank you Stacey Hall and Jan Stringer. Janene Gourley

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• Sales Rank: #8874068 in Books
• Published on: 1999-01-01
• Original language: French
• Number of items: 1
• Dimensions: .4" h x 6.10" w x 9.25" l,
• Binding: Paperback

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Small Group and Team Communication i ntegrates theory, research, and practical examples into a clear and logical presentation of how communication works in a variety of professional, social, civic, and personal groups and teams.

 

Through the incorporation of new research and the systems theory framework, extensive examples and updated exercises, the Fifth Edition promotes outstanding discussions in critical issues of diversity, ethics, and technology.

• Sales Rank: #359056 in Books
• Published on: 2010-02-25
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 7.00" l, .90 pounds
• Binding: Paperback
• 312 pages

From the Back Cover

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0 of 0 people found the following review helpful.
How to Kill Passion in Your Classroom
By bendodge
"Although the stages of the decision-making process form the structure that shapes it, the interaction among the stages give the decision-making process its energy" (154).
This is academic-speak for, "Our decision-making model is simplistic and rigid. Groups of real humans will never follow it, but we don't have a better model for something this complicated (at least not one suitable for undergrads)."

== PROS ==
-It's comprehensive. It covers every "stage" and "process" anyone has ever invented to try and describe group interaction.
-It has many useful citations.

== WRITING STYLE ==
What really sets this book apart is its writing style. Passive sentences abound. Sentences are reworded into complex monstrosities in order to avoid the implied "you." (However, implied "you" is perfectly OK for sidebars and tables?) Obvious information is needlessly included in most sentences, as if this were a Terms of Service, instead of a textbook.

Speaking of needless inclusion, the biggest problem with this book is repetition. The authors rehash the same information over and over to inflate their page count. Because they need to take up more space, they resort to repetition. This in turn wastes more space, which results in a higher page count without introducing new thoughts. It's simply the process of taking an idea from the last sentence and recycling it. The publisher probably bears some blame for this.

You might think I'm just a student who doesn't like to read. No. Craig, Blomberg, and Hubbard's "Introduction to Biblical Interpretation" is 400+ pages of difficult material, but no space was wasted. Not so with this text. I had more fun deciphering quantitative analysis journal articles than I did reading /Small Group and Team Communication/, and those journals get pretty dry.

DeVito's /Human Communication/ and Flatley's /Business Communication/ cover much of the same material as this text, but DeVito and Flatley are worlds better. Not because they have color stock photos, but because they write in an engaging style. Consider this sentence from p. 154 of SGTC:
"The decision-making process is most effective when we take the evaluation stage into account in the beginning, as we are defining the problem."
This could be written, "The evaluation stage runs throughout entire decision-making process, starting from when you begin defining the problem." Sounding like a bureaucrat isn't an advantage.

== CONTENT ==
If I knew nothing outside of what this book says, I would suspect that the field of Communication had no good models for small group communication. As I noted at the beginning of this review, many of the models and theories are forced and outdated. But that's not all. The chapter on group management styles lists a number of researchers and their theories. But rather than explaining any one theory in depth or comparing and contrasting the various theories, this book puts them all in a blender and then teaches the homogeneous purée as fact.

True, all survey textbooks have problems summarizing current research without delving into PhD minutia; /Small Group and Team Communication/ just happens to suffer from this problem in an above-average way.

== CONCLUSION ==
If you want to kill your student's enthusiasm, make them buy this book.
If anyone knows of a better survey text, please comment and recommend it. Maybe I can save some freshmen from having to read this in a few years.

0 of 0 people found the following review helpful.
It might fill the bill..or not.
By Dr.L.
Was considering this book for a class but was disappointed. like most textbooks, there are few that have anything new to say or find a way to better present their respective materials. Th information included in the book (the title says it all) is oK, but not fresh. I don't know, maybe there isn't anything new in this field. Nonetheless, if you have never read a book on this topic or you are looking for a good review, this book might fill the bill.

0 of 0 people found the following review helpful.
Five Stars
By mastfa
Fast service smooth no problems.

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