Sabtu, 21 Desember 2013

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  • Sales Rank: #16984971 in Books
  • Binding: Unknown Binding

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Selasa, 17 Desember 2013

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Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as ""targeting"" customers and ""outmaneuvering"" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.

Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are ""on purpose""; that collaboration, not competition, is required; and that businesses create their own ""clients from hell"".

  • Sales Rank: #128706 in Books
  • Brand: Brand: Berrett-Koehler Publishers
  • Published on: 2001-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.26" h x .72" w x 6.12" l, .75 pounds
  • Binding: Paperback
  • 200 pages
Features
  • ISBN13: 9781576751244
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Publishers Weekly
Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.

Copyright 2001 Cahners Business Information, Inc.

Review
"Hall and Brogniez are causing a worldwide shift in how companies train their sales and marketing teams." -- Jack Canfield, Co-author of the #1 New York Times Bestseller

"Hall and Brogniez outline a process to draw customers that are a perfect fit for your organization and ignore others." -- Toronto Globe and Mail, September 26, 2001

"Strategic Synchronicity: the answer to the question "How do I find more customers?" -- Robert G. Allen, author,

"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!" -- Brian Tracy, Author,

"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!" -- Sharon Jordan Evans, Co-author

From the Publisher
"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons. "—C. Leslie Charles, author of Why Is Everyone So Cranky?

"The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."—Patty Walters, Senior Consultant, Management Consulting, Shell Services International

"Offers a unique and effective method. The results are a win-win for both client and sales professionals."—David E. Hernandez, National Accounts Manager, WorldCom, Inc.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Great book!
By Amazon Customer
This book is full of incredible information about attracting the type of customers you want for your business. I was a bit skeptical at first because I have been taught for years that in order to grow your business you have to sell, sell, sell, and you have to compete with everybody else, and use all kinds of in-your-face tactics that I never really enjoyed, but this book works. Within 1 week after reading this book I signed up 2 new perfect clients - the kind of clients I had been wanting but never getting. I would highly recommend that you put any skepticism aside and read this book.

2 of 2 people found the following review helpful.
Get This Book ASAP!
By Ricky
In the middle of applying Tip #1, I got a new application from a new person who wants me to coach them for weight loss! I haven't had a new client in two weeks!

This book will teach you step by step how to apply the law of attraction in business with no fluff. It's how-to info mixed with real case studies.

Get it! It worked for me the first day!

0 of 0 people found the following review helpful.
I highly recommend this book
By Paul Burton
I recommend this to all my friends whether you use this book personally or for your business. I intend to refer to this book often, as I align myself to my perfect customers. My business will be perfect for me as I write my Strategic Synchronicity Plan and mission statement. Thank you Stacey Hall and Jan Stringer. Janene Gourley

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Senin, 16 Desember 2013

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Safari en pays stratégie, by Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel

  • Sales Rank: #8874068 in Books
  • Published on: 1999-01-01
  • Original language: French
  • Number of items: 1
  • Dimensions: .4" h x 6.10" w x 9.25" l,
  • Binding: Paperback

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Sabtu, 07 Desember 2013

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Small Group and Team Communication i ntegrates theory, research, and practical examples into a clear and logical presentation of how communication works in a variety of professional, social, civic, and personal groups and teams.

 

Through the incorporation of new research and the systems theory framework, extensive examples and updated exercises, the Fifth Edition promotes outstanding discussions in critical issues of diversity, ethics, and technology.

  • Sales Rank: #359056 in Books
  • Published on: 2010-02-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .70" w x 7.00" l, .90 pounds
  • Binding: Paperback
  • 312 pages

From the Back Cover

Most helpful customer reviews

0 of 0 people found the following review helpful.
How to Kill Passion in Your Classroom
By bendodge
"Although the stages of the decision-making process form the structure that shapes it, the interaction among the stages give the decision-making process its energy" (154).
This is academic-speak for, "Our decision-making model is simplistic and rigid. Groups of real humans will never follow it, but we don't have a better model for something this complicated (at least not one suitable for undergrads)."

== PROS ==
-It's comprehensive. It covers every "stage" and "process" anyone has ever invented to try and describe group interaction.
-It has many useful citations.

== WRITING STYLE ==
What really sets this book apart is its writing style. Passive sentences abound. Sentences are reworded into complex monstrosities in order to avoid the implied "you." (However, implied "you" is perfectly OK for sidebars and tables?) Obvious information is needlessly included in most sentences, as if this were a Terms of Service, instead of a textbook.

Speaking of needless inclusion, the biggest problem with this book is repetition. The authors rehash the same information over and over to inflate their page count. Because they need to take up more space, they resort to repetition. This in turn wastes more space, which results in a higher page count without introducing new thoughts. It's simply the process of taking an idea from the last sentence and recycling it. The publisher probably bears some blame for this.

You might think I'm just a student who doesn't like to read. No. Craig, Blomberg, and Hubbard's "Introduction to Biblical Interpretation" is 400+ pages of difficult material, but no space was wasted. Not so with this text. I had more fun deciphering quantitative analysis journal articles than I did reading /Small Group and Team Communication/, and those journals get pretty dry.

DeVito's /Human Communication/ and Flatley's /Business Communication/ cover much of the same material as this text, but DeVito and Flatley are worlds better. Not because they have color stock photos, but because they write in an engaging style. Consider this sentence from p. 154 of SGTC:
"The decision-making process is most effective when we take the evaluation stage into account in the beginning, as we are defining the problem."
This could be written, "The evaluation stage runs throughout entire decision-making process, starting from when you begin defining the problem." Sounding like a bureaucrat isn't an advantage.

== CONTENT ==
If I knew nothing outside of what this book says, I would suspect that the field of Communication had no good models for small group communication. As I noted at the beginning of this review, many of the models and theories are forced and outdated. But that's not all. The chapter on group management styles lists a number of researchers and their theories. But rather than explaining any one theory in depth or comparing and contrasting the various theories, this book puts them all in a blender and then teaches the homogeneous purée as fact.

True, all survey textbooks have problems summarizing current research without delving into PhD minutia; /Small Group and Team Communication/ just happens to suffer from this problem in an above-average way.

== CONCLUSION ==
If you want to kill your student's enthusiasm, make them buy this book.
If anyone knows of a better survey text, please comment and recommend it. Maybe I can save some freshmen from having to read this in a few years.

0 of 0 people found the following review helpful.
It might fill the bill..or not.
By Dr.L.
Was considering this book for a class but was disappointed. like most textbooks, there are few that have anything new to say or find a way to better present their respective materials. Th information included in the book (the title says it all) is oK, but not fresh. I don't know, maybe there isn't anything new in this field. Nonetheless, if you have never read a book on this topic or you are looking for a good review, this book might fill the bill.

0 of 0 people found the following review helpful.
Five Stars
By mastfa
Fast service smooth no problems.

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Selasa, 03 Desember 2013

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Half Magic

  • Published on: 1600
  • Binding: Paperback

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A complete review for the Registry exam, Mosby's Comprehensive Review of Radiography: The Complete Study Guide and Career Planner, 6th Edition covers the five major subject areas of the ARRT exam in radiography. It is also an effective study guide for many radiography courses! Written in outline format, each review of a subject is followed by questions related specifically to that area. Two mock ARRT exams are included in the book, and online exams include a pool of over 1,400 review questions that may be randomly combined to generate a virtually limitless number of mock ARRT exams. From noted radiography educator William J. Callaway, this edition also provides advice on writing resumes and cover letters, interviewing, employer expectations, and continuing education requirements to help you make the transition to a successful career.

  • Review of the five major subject areas covered on the ARRT exam, in an outline format, helps you concentrate on the most important information.
  • Over 2,400 review questions in the book and online offer practice with a multiple-choice format similar to the ARRT exam.
  • Thorough coverage of digital and computed radiography reflects the increased emphasis of these topics on the Registry exam.

  • Online mock exams let you practice in tutorial mode -- with immediate feedback after each question -- or in exam mode, with feedback only after you complete the entire test.

  • Online study tools include study tips for difficult questions and electronic flashcards with formulas, key terms, and important topics.
  • Rationales for correct and incorrect answers are included in the appendix.

  • Career preparation advice includes writing resumes and cover letters, tips for interviewing, a look at what employers expect, career advancement, basic financial planning, and continuing education requirements.
  • Updates reflect the latest ARRT exam changes with expanded coverage of computed and direct radiography, a review of computed tomography along with questions, and an additional 200-question exam in the Review Activities and Challenge Tests chapter.
  • Online access to mock exams.
  • Job search preparation includes tips on how to submit online applications and resumes.

  • Sales Rank: #58204 in Books
  • Brand: Callaway, William J.
  • Published on: 2012-03-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x .50" l, 1.45 pounds
  • Binding: Paperback
  • 296 pages

About the Author
Callaway, Chair, Allied Health Division; Director, Associate Degree Radiography Program, Lincoln Land Community College, Springfield, IL.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Helped get me a 97......
By JohnRW
I recently moved to the US and had to take my Registry exam (I haven't worked as an X-Ray tech since 1996 and my DCR exam was back in 1984!). I used this book along with Lang's Q&A to prepare. As most of the subject matter is different to the stuff I learnt (especially radiation protection and digital imaging) and uses other parameters/centering points/terminology.I found these two books the ONLY thing I needed: as the title says, I just got 97 on the registry exam!

7 of 7 people found the following review helpful.
no code with the kindle version
By Seddik
the book is really good.it provided summaries and very good questions.I had to return it because this kindle version didn't come with a code to sign for the online questions which was the reason I bought the book for.I would rather pay a little more for the paper version and get a code to access the online bank of questions.

8 of 9 people found the following review helpful.
AMAZING!
By Chelsea
This book hands down is all you need to study for the registry. I got that stupid yellow book and it was such a waste of money. If you need something that will literally take you step by step through tough stuff like physics then this is the book for you. It also has pictures and bullet points of review for each chapter. I wish I had used this all through my last semester instead of that dumb yellow book because in the 2-3 weeks I had this before the registry it literally changed my life. GET THIS BOOK!

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Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.

  • Sales Rank: #977552 in Books
  • Published on: 2006-11-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .80" w x 7.30" l, 1.59 pounds
  • Binding: Paperback
  • 496 pages

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1 of 2 people found the following review helpful.
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By Joseph Donato
I received my text book in great shape and a day early. I recommend this seller.

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Minggu, 17 November 2013

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A Jungian analyst follows four struggling couples through therapy, locating the psychological predicament at the root of their troubles and pointing the way toward mature dependence. 75,000 first printing. $50,000 ad/promo.

  • Sales Rank: #1629738 in Books
  • Published on: 1993-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 6.50" w x 1.50" l,
  • Binding: Hardcover
  • 416 pages

From Publishers Weekly
Along with reciprocal trust and shared power, dialogue between equals "on a personal and public level" is essential to the experience of full intimacy in heterosexual relationships. So argues Jungian therapist and feminist Young-Eisendrath ( Hags and Heroes ) in this persuasive guide. In accessible language, she demonstrates that culture, not biology, promotes the gender-based stereotypes that, along with shattered dreams, often prevent couples from establishing true intimacy. The reader sits in on intensive sessions of "dialogue therapy" as practiced by the author and her social worker husband, Ed Epstein, with four composite couples. In addition to aiding the husbands and wives in facing their own and each other's limitations and negative feelings, these dialogues are intended to foster "mature dependence" and to lead the couples to the recognition that attachment and suffering go together.
Copyright 1993 Reed Business Information, Inc.

Most helpful customer reviews

17 of 17 people found the following review helpful.
In a class all its own
By Kasha Frese
Dr. Young-Eisendrath's thesis is that ours is the first era in history when men and women en masse have the potential to have emotionally intimate, honest relationships. In the past the power in a male-female relationship was too off balance for true intimacy.
Since this potential is a recent phenomenon, very few models exist for a gender-opposite relationship based on equality. The good doctor builds such a model, based on extensive research, and it is flexible enough for all of us.

0 of 2 people found the following review helpful.
Too much jargon!
By T. S. Morgan
I was hoping the book would have been more reader-friendly, especially for those of us not well-versed in Jungian psychoanalysis. The jargon is nearly impossible to get through. I think I understand the main points, but I'm not finding it very helpful overall. I have a MA in English, and am a Research Associate at The Dartmouth Institute for Health Policy and Clinical Practice, so I'm used to reading dense texts.

7 of 7 people found the following review helpful.
An Important Premise
By R. MARK Plummer
Wow! I cannot believe this phenomenal book has only one review (so far, or right now) I ordered it after reading another title by the same author ('Resilient Spirit' - another very worthwhile book, by the way, about transforming suffering into growth & insight... and that topic applies to just about everybody on the planet, eh? After all, the very fundamental premise of Buddhism is that suffering is a cold hard fact. How we learn to deal with it, understand it, approach it, and ourselves, etc is the important work of each lifetime and yes in addition to being a Jungian analyst the author is also a follower of the Buddhist path.) Now, back to this book: I ordered it after reading 'Resilient Spirit' and by the time I had read the first 100 or so pages I wanted to share it with nearly everyone I know... I was thinking "Everyone could benefit from this!" I ended up loaning my copy to my therapist who immediately made many approving sounds about the author's premise (at least in the introduction).

Seriously, anyone who is in a relationship, married, dating, whatever, could benefit from what Ms Eisendrath shares in this book. It won't necessarily be an easy ride but it will open up some (many!) eyes and many hearts (hopefully!) with it's clear and patient wisdom. AND the amazing thing is - looking at the prices above here... one can have a copy of this for less that is cost to print the thing!

Eisendrath's basic premise in "You're Not What I Expected" starts with true gender equality which historically has not been possible until recently because of entrenched cultural attitudes and biases. Let's grow, let's evolve, let's move into the next logical phase of human development (one that is long long overdue!) by taking advantage of this historical opportunity for actual equality and real partnership with our most intimate companions. If you've read Riane Eisler's "Power of Partnership" check this book, it is sure to be of interest to you and will expand your thinking (and feeling) on a topic that it both important and "close to home."

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Rabu, 06 November 2013

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The Art of the Confectioner: Sugarwork and Pastillage, by Ewald Notter

A gorgeous professional-level guide to the most challenging form of the confectioner's art

A showpiece created entirely from sugar is truly a work of art, and it takes an eye for design and strong pastry skills to work with this delicate medium. The Art of the Confectioner is the ultimate guide to working with sugar to create beautiful sugar and pastillage shapes, flowers, figurines, and breathtaking full-scale showpieces. Author and award-winning pastry chef Ewald Notter shares wisdom gained from more than 35 years in the pastry kitchen, and combines straightforward advice and step-by-step instructions with lessons on developing artistry and design skills.

The book begins with a basic overview of sugar, including information on the equipment and ingredients needed to work with sugar and Isomalt. Subsequent chapters cover Pastillage, Sugar Casting, Sugar Pulling, Sugar Blowing, and New Trends in Sugarwork, and include detailed instructions on how to make everything from delicate flowers to whimsical blown sugar figurines. And the final chapter shows how readers can bring together all the skills learned throughout the book to create award-winning sugar and pastillage showpieces. From working with shapes and color and choosing a focus point to developing a sculpture based on a particular theme, Notter provides insights into all the tricks of the trade and expert advice on preparing for competitions.

Throughout the book, techniques are explained with simple, step-by-step instructions and illustrated with clear how-to photos, while stunning showpiece beauty shots provide inspiration. The book includes hundreds of color photos as well as beautiful hand-painted watercolor illustrations by the author, and an Appendix of templates is provided to help readers replicate the showpieces shown throughout the book. For pastry students, aspiring confectioners, and professional pastry chefs looking to improve their skills for restaurant work or competition, The Art of the Confectioner is a must-have guide from one of the field's most well-known experts.

  • Sales Rank: #103828 in Books
  • Brand: Brand: Wiley
  • Published on: 2012-04-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.40" h x 1.20" w x 8.95" l, 3.85 pounds
  • Binding: Hardcover
  • 368 pages
Features
  • Used Book in Good Condition

Amazon.com Review


Excerpt: Creating Doves

The technique for creating a dove is similar to that for creating a swan, but the dove has quite a different look. Doves have small round heads with short beaks. The neck is short and the chest is full and large. The dove is a universal symbol for love, so these doves holding wedding rings are perfect for a wedding or engagement celebration.

1. Begin to blow a sphere.
2. Use your thumb and index finger to work a small ball away from the top of the sphere. This is the dove’s head. 3. Use your thumb and index finger to slightly elongate the dove’s neck, leaving a large teardrop shape at the base of the neck for the dove’s body. Bend the head to a 90-degree angle. 4. Use your thumb and index finger to roll the head down to touch the neck. 5. Cool and remove the dove from the tube.
6. Pinch the open end closed and rewarm the closed end over the flame of an alcohol burner, then attach a small piece of warm Isomalt or sugar to form the tail. 7. Use your fingers to flatten and widen the tail. 8. Use room-temperature scissors to make indentations in the tail resembling feathers. 9. Pull a wing using the same technique as for pulling petals. Pull one side longer than the other to create a curve. 10. Use scissors to make short indentations in the long edge of the wing. Set aside. 11. Pull a second wing and use scissors to mark it with feather indentations. 12. Melt the wide edge of each wing slightly over the flame of an alcohol burner.
13. Attach the wings to the dove, facing downward, then bend the wings upward. 14. Use room-temperature scissors to cut a small triangle from a piece of red Isomalt or sugar. Warm the triangle over the flame of an alcohol burner and attach it to the head to form the beak. 15. Cut a small piece of red Isomalt or sugar and melt one end over the flame of an alcohol burner. Use the melted end to create eyes by dotting each side of the head. 16. Pull a thin, short piece of Isomalt or sugar by pulling and sliding it between your index finger and thumb. Cut it off from the main piece using room-temperature scissors, then warm both ends over the flame of an alcohol burner and bring the ends together to form a closed ring.
17. Pull another thin, short piece of Isomalt or sugar and bend it to form an open ring.
18. Place the open ring through the closed ring and join the ends of the open ring to close it and link the two rings together. 19. Using room-temperature scissors, cut a small piece of white Isomalt or sugar and melt one end over the flame of an alcohol burner.
20. Place a small amount of the melted white Isomalt or sugar on the bottom of the dove’s beak.
21. Immediately attach the rings to the melted Isomalt or sugar. 22. Store the completed piece in an airtight container or plastic bag with limestone, calcium carbonate, or silica gel.
Combine a pair of doves with a blown heart shape for a beautiful symbol of love.


Review
For anyone who is considering venturing in to the world of sugar work, this is the book for you! You re sure to learn a lot from this book. (cake-talk.co.uk, September 2012)

From the Inside Flap

The Art Of The Confectioner

Creating complex and beautiful sugarwork showpieces, whether for display or competition, requires a wide range of pastry skills in addition to creativity and artistic vision. Among the best practitioners of this art in the world, famed pastry chef Ewald Notter explains those techniques and skills in The Art of the Confectioner.

Though edible showpieces and displays have graced the tables of banquet halls and the lobbies of high-end restaurants, hotels, and country clubs for more than a century, the last several years have seen a revolution in this most complex form of the confectioner's art. Since the development of isomalt as an ingredient, confectioners can now create sugar that is as clear as glass and ideal for more delicate and complex designs. In The Art of the Confectioner, Notter presents a gorgeously illustrated guide that covers the full range of pastry and confectionery skills needed to create fantastic and imaginative showpieces. Chapters include:

Introduction to Sugarwork and Pastillage. The history of sugar; working with sugar, isomalt, and pastillage; and the essential tools, equipment, and ingredients for the pastry kitchen.

Pastillage. Recipes and techniques for rolling, cutting, and drying pastillage and for creating textures, modeled shapes, flowers, and much more.

Sugar Casting. Casting techniques for sugar and isomalt, including casting into clay, metal bars, and silicone molds; creating your own custom molds; and assembling cast sugar pieces.

Sugar Pulling. Basic sugar pulling techniques and step-by-step instructions for pulling flowers, ribbons, bows, and even a woven sugar basket.

Sugar Blowing. Blowing basic spheres as well as fanciful shapes and figures, from fruits, birds, and animals to elegant human figurines.

New Trends. Exciting new techniques for working with sugar and isomalt, including ice casting, rock sugar, saturated sugar, clear pulling and blowing, and a simpler, cleaner technique for spun sugar.

Competition. With expert advice on preparing for competition, including detailed information on using color, shapes, and proportion; researching a theme; and the processes of design and assembly, this section shows how you can use all the skills from previous chapters to create your own stunning full-scale showpieces.

Whether you're a pastry student, an aspiring confectioner, or a professional pastry chef who wants to improve your skills for restaurant work or competition, The Art of the Confectioner is a must-have guide from one of the field's most respected figures.

Most helpful customer reviews

20 of 21 people found the following review helpful.
Inspiring, informative and well-photographed
By Shala Kerrigan
Sugar is one of the most exciting mediums there is for food crafting. The structure of it allows glass like manipulation to create amazing sculptural pieces. I first became interested in working with sugar when a good friend of mine was going to school to study pastry and sugar art. Learning about amezaiku which is Japanese lollipop art only solidified that interest.

The Art of the Confectioner- Sugarwork and Pastillage is meant for professional candy and pastry makers, but it also break the techniques down enough to be followed by the serious home cook who wants to try something new and exciting.

There are recipes for each technique, as well as lots of photographs to explain the steps. The book starts with the basic tools you'll need. However some tools are specific to techniques, so also look at the technique you want to see the tools you'll need for that project.

The methods of working with sugar include:

Pastillage- this is something like a sugar clay that can be worked much like polymer clays, it's allowed to air dry and can be airbrushed with food safe colors. It can be rolled and sculpted.
Sugar casting works to create solid transparent pieces. It's similar to any hard candy you may have made.
Sugar pulling- this is the method that created the gorgeous candy ribbons on the cover. It's also ideal for flowers
Blown Sugar- like blown glass, this creates delicate hollow ornaments and sculpture, and also uses the most specialized tools
There are also newer effects like net which creates lacy patterns in a sheet and pressed sugar which is the same way sugar eggs or sugar skulls are made.

Each technique has projects shown with step-by-step instructions. You will learn how to make molds for casting, how to texture pastillage, and how to blow shapes like doves for an incredibly lovely cake topper. There are also tips for painting the finished pieces. While some of the ingredients will have to be purchased online or at a specialty store, it's worth it.

There are lots of photographs which show the range of this medium. Fish swimming in coral, abstract works of art that look like glass and ornaments that look like vintage German glass.

I really recommend it, and think that sugar sculpting may be a micro-trend soon in food crafting. This book is over 300 pages of well written and photographed instructions, recipes and tips. It's a comprehensive course in itself.
[I received a complimentary copy of the book to review on my craft blog- Don't Eat the Paste. My reviews are always my honest opinion]

9 of 9 people found the following review helpful.
Exceptional
By leechompkin
Chef Ewald Notter has yet again produced an outstanding book. It is filled with so much information for both the beginner and advanced sugar artist. He does an outstanding job of explaining each step thoroughly and building upon them. I cannot think of any current sugar techniques that he did not cover. This is a fantasic resourse for anyone interested in pursuing sugar art.

9 of 10 people found the following review helpful.
The Amazing Creativity of Sugar and Paste Artwork
By Dee Long
If you think the world's great pieces of art only exist in private collections and museums, The Art of the Confectioner by Ewald Notter will set you straight. What talented sugar masters such as Notter and other professional confectioners can achieve by coloring, shaping and twisting pastilage and pulled sugar will have your jaw dropping in some chapters of this amazing guidebook. Your eyes will almost not believe that the handicraft you are seeing, ranging from dogs and flowers to underwater scenes of seashells and sea life have been spun from sugar and paste. This guidebook is as much a textbook on the art of confectionary as it is a collection that celebrates sweet edible artwork in itself. Bravo to Notter and all those who pursue his trade and have the patience, creativity and sheer talent to produce the stunning pastry showpieces photographed in this amazing book.

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Pages: 507
Illustrations: 955

  • Sales Rank: #997669 in Books
  • Brand: Brand: Mike Holt Enterprises, Inc.
  • Published on: 2005-10-01
  • Number of items: 1
  • Binding: Paperback
  • 507 pages
Features
  • Used Book in Good Condition

About the Author
Mike Holt worked his way up through the electrical trade from an apprentice electrician to a master electrician and electrical inspector. Mike did not complete high school due to circumstances. Realizing that success depends on one s education, he immediately attained his GED, and ten years later he attended the University of Miami s Graduate School for a Masters in Business Administration (MBA). Mike continues today to stay current in all aspects of his education. Because of his education experiences, he understands the needs of his students, and strongly encourages and motivates them to continue their own education.
EDUCATOR
Mike is nationally recognized as one of America s most knowledgeable electrical trainers and has touched the lives of many thousands of electricians, inspectors, contractors and engineers. His dynamic and animated teaching style is relaxed, direct and fun. The quality that sets Mike apart from the others is his ability to motivate his students to become successful.
CODE EXPERT
Mike has devoted his career to studying and understanding the National Electrical Code, the foundation of the electrical industry. Researching the NEC all these years and understanding its background has not only made Mike an expert, but it has earned him the respect of his peers. AUTHOR
Mike is a well-respected author and developer of software, books and video training programs. He has mastered the art of explaining the complicated in a simple but direct style. His ability to simplify technical concepts makes him one of America s most sought after speaker and writer in the electrical trade. His extensive use of illustration in all of his training programs makes learning fun. His articles have been seen in numerous magazines, such as Electrical Construction & Maintenance (EC&M), CEE News, Electrical Design and Installation (EDI), Electrical Contractor (EC), International Association of Electrical Inspectors (IAEI News), The Electrical Distributor (TED) and Power Quality (PQ) Magazine.

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